Clinique launch new concept to highlight the brand’s expertise in skin science


Retail design agency UXUS have announced the details of Clinique Laboratories, a new retail concept developed in collaboration with globally renowned skincare and cosmetics brand Clinique. For over 50 years, Clinique has created skincare and beauty products that are powered by scientific research and innovative technology. The new retail concept which launched in Shenzhen in December 2020, illustrates the science behind every Clinique product. Initially developed for the Chinese market to drive brand awareness and consumer engagement, the concept will now be rolled out globally.

The retail space and design merge a futuristic lab environment with clean aesthetics and modern and engaging merchandising to bring dimensioned storytelling of Clinique’s products to life in a warm and welcoming space. Incorporating playful interactions, graphics, textures and visual storytelling, Clinique Laboratories provides customers with a full sensory immersion into the brand and invites them to discover expertise in skin diagnosis and Clinique’s personalised services in a curated space.

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Clinique Laboratories provides a fully personalised experience, optimising individuality. The brand’s proprietary diagnostics tool Clinique Clinical Reality™ located at the entrance and throughout the space utilises facial scanning software to analyse skin and provide custom skincare and beauty solutions. The ‘Discovery Table’ at the heart of the space encourages exploration, showcasing new launches along with a curated selection of bestsellers. Consumers are invited to learn about and trial products and create a custom-fit skincare regimen. In addition, the ‘Community Bar’ is a communal area dedicated to consultant-led, high-touch services, providing consumers with an entirely bespoke and elevated experience.

The design of the space is grounded in Clinique’s familiar brand language. The recognisable colour palette alongside illuminated surfaces and lighting solutions create a backdrop for the products to stand out. Easily browsable display walls showcase Clinique’s range of products across skincare and beauty. Graphics illustrating textures and ingredients immediately engage consumers, while layered messaging and curated storytelling highlight the benefits and purpose of each product.

George Gottl, Chief Creative Officer and Co-Founder of UXUS, commented: “The Clinique Laboratories concept has been designed with today’s savvy, well-researched consumer in mind, who prioritise individuality and self-expression above all else. The sophisticated and approachable lab environment brings Clinique’s skin science heritage to life and educates consumers on the benefits of products through bold graphics and layered storytelling. Each zone within the retail space invites play and interaction and is geared towards providing bespoke skincare and beauty solutions suited to specific needs.”

Ingrid Montoya, VP Global Retail Design & VM of CLINIQUE, commented: “The Clinique Laboratories retail concept juxtaposes our brand’s DNA with a fresh new look for our in-store experiences.  As a space of tensions, the rigor of the laboratory – a nod to our efficacious products – is balanced by the use of soft curves, natural materials and dynamic lighting, each designed to leave the consumer with a feeling of small joys and optimism.  The spirit of discovery infuses the space, from the visual merchandising which invites you to discover how science powers every product we create, to skin diagnosis portals and community-building Skin School services.  It’s an expression of Clinique for the future.”

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