Latest KP Nuts campaign targets younger snackers

The “KPow!” campaign is running until December across TV, video-on-demand channels, out-of-home and social platforms, and will show “two different daytime occasions where moments can be made ‘utterly nut-tastic’”.

The company said the campaign aims to make the brand more relevant to a younger audience and puts KP Nuts “at the top of consumers’ minds when looking for a daytime snack”.

It said younger consumers in the but category “over-index in bold flavours”.

Jenny Blanco Barcia, marketing manager at KP Snacks, said: “Taste is the number one driver when it comes to choosing a snack so our new campaign looks to really emphasise the bold flavours that KP has to offer and drive greater awareness of the range”.

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