Lucozade Zero rolls out price-marked cans

The 65p price-marked cans are available from this month in Pink Lemonade and Tropical flavours, supported by outdoor, digital and social media advertising this summer.

Lucozade said 58% of total soft drink volumes are made up of low- and no-sugar drinks and over the past few years, shoppers’ spending on these drinks has increased by 29% and 33% respectively.

Zoe Trimble, head of Lucozade Energy at brand owner Suntory Beverage & Food, said: “Introducing Lucozade Zero Tropical and Lucozade Zero Pink Lemonade in a 330ml can format makes total sense and offers retailers a real opportunity to bring new shoppers into the Zero brand.

“With sales of 330ml cans growing by 17%, sales of low and no sugar drinks rising year-on-year, and a clear desire from shoppers for new flavours – one in three shoppers would buy more Lucozade Zero if a new flavour was available – this new 330ml can range is the perfect launch for this time.”

Source link

Latest articles

Leave a reply

Please enter your comment!
Please enter your name here