Ocean Spray Sparkling Pink Cranberry is rolling out this month in a 330ml can, retailing at £1.29, supported by a half a million-pound investment.
The variant has been designed to meet the lifestyle and wellness needs of health-conscious shoppers aged 35- to 54-years-old.
Caroline Bethell, managing director for Europe at Ocean Spray, said: “We know consumers are looking for healthier carbonated soft drinks for a variety of on-the-go occasions. The ‘naturally sparkling’ segment of soft drinks is also showing significant growth.
“With 80% brand awareness for Ocean Spray in the UK and our ready-made customer base who already know and understand the health credentials of the brand, we believe Ocean Spray is perfectly positioned to bring this target consumer into the category – and in particular into front-of-store – through the launch of Sparkling Pink.”