The ‘We’re the Team to Beat this Summer’ campaign, which kicks off today (11 June) and runs until the end of the tournament on 11 July, began with an in-store event at Spar Keith in Aberdeenshire. The store team dressed up, goody bags were given away to customers, and the Spar Scotland spinning wheel of fortune returned to give customers a chance to win prizes. Healthy Living Scotland were also there giving away free fruit to children who visited the store.
Spar Scotland will also showcase its good luck video on social channels from 11 June with staff wishing the Scottish football team good luck ahead of their first game on 14 June.
In addition, the next set of adverts on STV will air on 12 June and run right through until 25 June with a wide range of offers on food and drink essentials.
Colin McLean, chief executive at Spar Scotland said: “Given it is the first time the men’s Scottish football team has qualified for a major tournament in over 20 years we are going all out to support them. This is going to be a huge event in Scotland and we are very excited to play our part in creating as much noise as possible both in Spar stores and on TV.
“We are also encouraging all our Spar stores to get involved in a Tartan Army Day on Friday 18 June ahead of Scotland playing England at Wembley that evening. Scotland will be the team to beat this summer.”
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