The partnership includes 10-second adverts running across Channel 5 programmes and 20-second adverts running across Channel 4, ITV and Sky between 15 April and 9 May.
Trivento marketing manager Preety Johl said: “We have seen such great growth in the brand, thanks to our strategic partnerships building awareness for Trivento, and now it’s time to take that to the next level.
“Channel 5 is a great fit for the Trivento wine drinker, with a wide range of diverse content appealing to the more adventurous viewer which we feel is very aligned to our brand values.
“With a return to other channels also happening just after Easter, this is a great way to continue to drive top of mind awareness, brand sales and household penetration.
“Later in the year we will have more exciting product news, and further new campaigns, so it’s going to be a really exciting time for the brand in 2021.”